Battle of the Apples

Jerusalem Post, Metro, March 22, 2016

A new “faux” Apple store, iShare, inspired by the friendly and chic style and purported quality customer service of official Apple Stores, has opened up in the high-end Reviyat compound in Florentin – the second in a chain that aspires to go nationwide (the first being in Petah Tikva).

The store is slated to increase options for those who have caught the Apple bug in a country that has no official Apple Stores.

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